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the Story

Literacy is instrumental to reaching one's full potential, yet nearly one billion people in this world cannot read this sentence. NEARLY. ONE. BILLION. That's why Pizza Hut®, which has been fostering a love of reading for more than 30 years through the BOOK IT!® literacy program, has set a goal of transforming more than 100 million lives worldwide through its largest social impact program ever called Pizza Hut: The Literacy Project.

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About the
Literacy Project

Pizza Hut: The Literacy Project represents an expanded global commitment to literacy and reading. While one in five Americans have participated in the BOOK IT! literacy program, there are communities locally in the U.S. and all over the world that still need help. As a result, Pizza Hut has partnered with First Book, a nonprofit social enterprise organization representing the largest network of educators serving kids in need, to implement a year-round fundraising effort. The fundraising and awareness campaign is designed to enable access to reading, empower teachers with greater resources and inspire a lifelong love of reading, helping those who need it most reach their full potential.

To date, First Book has distributed more than 150 million books and educational resources to programs and schools serving children from low-income families. Learn More About First Book.

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Book It! Page Turner Program

The BOOK IT! program is still looking good for it’s age! At 32 years old the program enjoys the distinction of being the ...

Get Books to Kids in Need

How the Fundraiser Works

As a part of The Literacy Project, Pizza Hut restaurants around the U.S. and other parts of the world are teaming up for a year-round fundraising campaign benefiting First Book and low-income families in our local communities. By donating, you can help schools and programs in your community get access to books, e-books, literacy resources and digital learning tools from First Book.